Nissan Australia Case Study
Aligning sales, marketing, supply chain and operations to boost market share with IBM Analytics
To grow its local market share, Nissan Australia must import the right vehicles at the right time to maximise available sales opportunities in each of the new-vehicle segments in which it competes.
Sophisticated supply chain modeling enables Nissan to optimise its "car flow", helping it make smarter importing decisions and tailor marketing campaigns to maximise sales of existing inventory.
- Improves accuracy of forecasting, enabling better decision-making
- Informs and assists import strategy, helping get the right cars to the right dealers
- Enables smarter marketing to move existing inventory more quickly